PHILOSOPHY
Why the Story Matters
a 100-year-old institution
a luxury hotel
a wellness concept
a founder venture
a member’s society
Without a story, we simply have a product, a place or an institution. With one, we create meaning, connection and belief.
Behind every brand, founder or institution lies something deeper. It reveals itself in conversation, when the discussion moves beyond facts and explanation and what truly matters begins to surface.
Often it is born of instinct, a conviction or an ambition - and this insight gives everything else its meaning and direction, becoming the strategic foundation for all communications.
This is the work I find most compelling. It makes everything else possible.
“Behind everything enduring is a story that connects people.”
Sam’s passion and understanding for how quickly cultural evolves is at the heart of her ability to see and develop authentic roles for brands within it. Getting to the right answers often starts with asking the right questions, making Sam a pleasure to collaborate with and learn from.
Robin Clarke, SVP, 1600over90