Working with some of the world's most renowned brands has given me an instinct for what makes a proposition compelling and drives commercial value.

 
 

Luxury, Wellness, Drinks, Travel, Retail, Hospitality, Private Wealth, Heritage Institutions

SERVICES
  • A person sitting on a ledge overlooking a city skyline at sunset.
  • A woman and a man face each other outdoors in a vineyard, holding hands with a large Renuis whiskey bottle between them.
  • Black background with the white text 'Johnnie Walker Blue Label' in stylized fonts.
  • Three men in suits standing on a dock by the water, smiling and talking.
  • Logo of Corinthia Hotels featuring a stylized column design.
  • Red flag with white text hanging outside a beige building with tall windows and decorative trim

  • Yomira logo in black and white.
  • A white motorboat speeding across dark water, creating a large trail of white wake behind it.
  • Logo of The Lanesborough, a luxury hotel in London, featuring a crown symbol above the hotel's name.
  • Two uniformed doormen standing at an entrance with tall columns and potted plants.
  • Black and white line drawing of a girl sitting on a swing hanging from a tree branch.
  • A person with wet hair relaxing in an infinity pool overlooking the ocean with a clear blue sky.
  • Logo of the DURA Society with the name in blue and black text.
  • A badge with a navy blue background featuring a depiction of The Pilgrims, a lion, a dog, and a horse. The badge is adorned with American flag motifs and includes the Latin phrase 'Hic et Ubique.'

Putting Experience into Perspective

 

A career spanning luxury goods and premium brands — from The Lanesborough and Christie's to DuPont, Hilton and the Chanel Group — led me to Diageo, where I shaped the global communications strategy for one of the world's most celebrated luxury spirits portfolios.

Working at the intersection of culture, marketing and brand, I created campaigns that could begin at grassroots and galvanise communities to create movements around the world, strengthening brand equity at scale.

ENQUIRE

Sam Newall is one of the world’s leading brand and communication specialists. She truly understands and articulates that a powerful brand is a combination of great product, storytelling, and analytics. A master of merging culture and commerce, Sam is truly and industry leader

Anthony Kendal, Founder Kendal and Partners.