What a brand stands for matters more than ever.

​

In a world increasingly shaped by generated storytelling, the foundations of a brand — its positioning and meaning — have never been more important. This early strategic phase defines direction and brings the clarity needed to build momentum and sustain growth.

 

An independent consultant, I bring director-level expertise in brand positioning, marketing and communications. I partner with corporations, agencies, fast-growing ventures and founders shaping the next stage of their brand to develop strategies to elevate brands and support growth.

​

My global experience spans both agency and in-house roles across retail, fashion, wellness, hospitality and luxury drinks, including work with The Chanel Group, The Lanesborough and Diageo.

​

Often, businesses go straight to PR. My work begins with a different question — not what should we say, but what makes this brand truly distinctive. Sometimes that lies in the product. More often, it’s the story behind it.

​

I craft propositions that translate seamlessly across marketing, PR and creative communications — uncovering the insight that defines a brand and unlocks everything that follows.

​

As founder of The Brand Advisory, I draw on a trusted network of senior specialists across marketing, communications and design to support each brief.