Johny Walker Blue Label Campaign
As a brand strategist, I take a holistic, integrated approach to marketing and communications, ensuring every touchpoint works in harmony to engage audiences and build lasting advocacy.
BRAND POSITIONING
STRATEGIC DIRECTION
AUDIENCE / SECTOR INSIGHTS
BRAND PROPOSITION
BRAND VOICE
BRAND NARRATIVE
PLANNING & STRATEGY
MARKETING & COMMUNICATIONS
KEY MESSAGES
COPYWRITING
PROFILES & BIOS
COMMUNICATIONS ROADMAP
PRESS RELEASES
WEBSITE AUDIT/ COPY/ CREATIVE
NEWSLETTERS
COLLABORATIONS /PARTNERSHIPS
I would love to recommend Sam for her experience & unique personal talent & style, in deciphering what the brand situation is, what the opportunity for growth is, how the brand intrinsically fits within culture & how to enhance & magnify that to create brand discovery & fame. I worked closely with Sam for 5 years and on so many luxury spirits brands. Sam can adapt across many brand contexts and always intuitively lands on the single most important brand partnership or activation to build storytelling around a brand.
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– Tanya Clarke, CEO The Lost Explorer Tequila Mezcal