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LUXURY TRAVEL
The Lanesborough, London.
Global destination status for London’s iconic five star hotel.
Yomria Superyachts Charters
Brand positioning, refreshed copy & content direction.
Corinthia Yacht Club, Doha
Strategic positioning work to recruit international membership base.
CAMPAIGNS
Ciroc Blue Steel Campaign with Ben Stiller. Shot by Mario Testino. Pan European launch alongside film premieres.
Tanqueray No Ten Campaign.
Perfect Ten Global Campaign X Ten Destinations
Johnnie Walker Blue Campaign.
The Gentleman’s Wager I & II launch in Rome & at Venice Film Festival
SMALL BUSINESS POSITIONING FOR GROWTH
Addison Ross
Brand positioning to enable B2C business transition & US expansion helping to drive 90% sales uplift across US and 40% Globally
Forest Essentials
Brand positioning work, core narrative and messaging for India’s No.1 Luxury Ayurveda beauty brand into the UK.
Renais
Brand positioning work to establish brand credentials and heritage story to drive momentum to support expansion and growth objectives.
OTHER EXPERIENCE
“Sam’s passion and understanding for how quickly culture evolves is at the heart of her ability to see and develop authentic roles for brands within it. Getting to the right answers often starts with asking the right questions, that makes Sam a pleasure to collaborate with and learn from.”
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— Robin Clarke, SVP from 160over90
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