Specialising in brand positioning and marketing and communications strategies, I partner with large corporations, fast-growing ventures, and entrepreneurial founders, to develop strategies to elevate brands and drive growth.
My global experience spans retail (Chanel Group, DuPont, House of Fraser), travel and hospitality (The Lanesborough, Hilton, Corinthia, American Express), and luxury drinks (Diageo, Johnnie Walker™, Tanqueray No. Ten™). At Diageo, I established the global communications footprint for Diageo Reserve (now Diageo Luxury).
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I’m passionate about brands — shaping what makes them distinctive and compelling, and expressing it with clarity, creativity, and purpose. With a strong foundation in copywriting, storytelling, and brand strategy, I craft narratives that translate seamlessly across marketing, PR, and creative communications.
Today, I bring director-level strategic expertise together with a hands-on, collaborative approach, helping businesses of all sizes define and build brand propositions that inspire,
and drive growth.
“Sam Newall is one of the world’s leading brand and communication specialists. She truly understands and articulates that a powerful brand is a combination of great product, storytelling and analytics. A master of merging culture and commerce Sam truly is an industry leader.”
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- Anthony Kendal, Founder, Kendal and Partners